Book publicity is very important because it helps to increase the visibility of your book to potential readers. Besides that the campaigns can never be launched successfully unless you are ready to part with some money. It is at this point that every writer who is embarking on a publicity mission must decide the amount that he should spend on publicity campaigns.
Every writer would want to market their book like nobody’s business but then the issue of money tends to stop us dead on our tracks. Failure to budget for publicity campaigns means that you do not know about the costs that lay in wait. When such costs crop up, they might have a negative impact on your campaigns especially if you are not that moneyed.
In such a case, you would have to go back to the drawing board to determine what should be left out and what should be spared which in returns causes a lot of time to be wasted. Below is a breakdown of the costs that are involved in book publicity campaigns.
Designing the Book
People can live without reading books and so you have to work on the outlook image of your book. This is because readers’ attention is grasped by the design of the book. If you want the design of your book to stand out, it has to be done by a professional graphic designer. Besides that, the book needs to be edited by a third eye. This may not cost you much because all the editor has to do is proofread the text and do some bits of typesetting.
If you are interested in selling your book in hard copy format, it has to be printed by a traditional publisher. The costs here will vary depending on the number of copies you want to be printed. The good news is that most printers offer a considerable rate when you are printing in bulk. It is therefore important to consult your publisher so that you can get an estimate of every single copy.
On the other hand, you can minimize your printing costs by embracing print on demand concept (POD).In such a case, you will only be incurring printing expenses for what has already been ordered for by clients who may include libraries and bookstores. When you employ this approach, you will not have to strain yourself because you will be spending the monies that have been earned from the copies that have already been sold out.
If you are looking to sell an ebook, it is important that you budget for a website. A website is essential because you will use it to post articles that will be available in the search engines and hence bring potential customers to your platform. Moreover, the website can be very reliable because it can bring you traffic from all areas especially beyond your region.
There are many web authoring tools that you can use to craft a website for your book. But if you are interested in a killer website with flash players, you just have to hire a web designer to build it for you. Besides that, you will need to set some money aside for paying for web hosting services.
Book Signing Events
Book signing events are used to encourage people to buy the books that have been autographed by the writer. But people can not come unless you alert them in advance. It is therefore important to include the cost of pinning up posters and flyers in the areas that are frequented by most people.
You might also need to print out some business cards that you can issue out on the material day. Lastly, your event will stand out if you place a big banner at the entrance of the venue so that people can know you are present.
Book Tours Expenses
Book tours are a great way of publicizing your book. However, their cost varies depending on how far you will be travelling and the duration of your stay. If you will be travelling by road, you need to budget for the fuel of your car or the fare if you will be travelling in a train or a bus.
If you have to fly out of the country, you have to be ready to part with a considerable amount of cash because some flights are quite costly. But you can limit your air ticket expenses by confining yourself into the commercial class cubicle because it’s much cheaper than business class category. After all, you are only interested in arriving at your destination.
Meals and Accommodation
There is no way you can promote your book on an empty stomach. You therefore need to carry your credit card or cash so that you can have your meals as usual from the restaurants within your destination. Just remember that you will be talking to so many people and so you will need to remain energized throughout the event. A credit card is much better because your money will remain safe as you rub shoulders with people from all walks of life.
You will also need a place to lay your head after a tough day. Most hotels accept credit cards and so you should be able to get a cheap hotel. Besides that, reputable hotels have an online booking system and so you should be able to book a room from the comfort of your home.
All the events mentioned above will be coordinated by your book publicist. The role of the publicist is to organize such publicity events for the sake of increasing the popularity of your book. Hiring a publicist will save you from having to do everything on your own. This means that all activities will be delegated to different people so you won’t be worn out at the end of the day.